Search Bids – Home Loans December Update

The graph below trends average bids on Y!/Overture for Home Loan related keywords, which probably is the most highly contested (and expensive) category in the SEM world.

Data being collected includes: Top 10 bids on Y!/Overture, trended over time with information on which company bid on the term, ranking of that bid, and creative/copy.

[Link to September Post]

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