RIP Facebook? Not yet. Unique Visitors to Facebook.com jumped 20% in November

In the space of a month, Facebook has gone from media darling to devil. However, all the bad PR didn’t hold back Facebook.com traffic in November. Unique visitors jumped 20%:

Facebook Growth Nov 2007

The big question — Are Facebook users even aware of their worsening privacy situation? Take a look at the chart below. Looks like regular Facebook users are mostly unaware of their worsening situation, or more likely don’t know what to do about it – not good.

According to one Facebook poll, 67% of all respondents had not even heard of the Facebook Beacon.

Facebook Privacy Page

It’s generally a good idea to put users first, then investors. I hope the good people at Facebook HQ wake up quickly.

(Published on the Compete Blog on 5-Dec-2007)

4 thoughts on “RIP Facebook? Not yet. Unique Visitors to Facebook.com jumped 20% in November

  1. Jay, excellent post. the ‘Privacy’ page stats are interesting…shockingly low.

    Jeff Pulver posts on the growth of Facebook in overseas markets and I’d imagine international users are even more unaware than Americans: http://pulverblog.pulver.com/archives/007679.html

    Also, are the charts above created using the Compete ‘credits’ or is it one of the free tools?

  2. Jay, excellent post. the ‘Privacy’ page stats are interesting…shockingly low.

    Jeff Pulver posts on the growth of Facebook in overseas markets and I’d imagine international users are even more unaware than Americans: http://pulverblog.pulver.com/archives/007679.html

    Also, are the charts above created using the Compete ‘credits’ or is it one of the free tools?

  3. Jon, you’re probably right. Americans probably tend to take their privacy more seriously than anyone else.

    The Fb domain level counts are available for free on Compete.com. Traffic to the “privacy” page was a custom cut of data.

  4. Jon, you’re probably right. Americans probably tend to take their privacy more seriously than anyone else.

    The Fb domain level counts are available for free on Compete.com. Traffic to the “privacy” page was a custom cut of data.

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