GigaOm vs TechCrunch: Are GigaOm readers any different from TechCrunch?

Published on the Compete Blog on 13-Mar-2007

What can I say, I was curious. To satisfy my own curiosity, I set out to answer the big question — Are GigaOm readers any different from those of TechCrunch? You would think they would be similar, right? Not quite. Read on..

How we measured:

We took the Top-20 domains in Jan ‘07 ranked by Attention Share (Attention Share considers all the time we collectively spend online and then determines what percentage of that time was spent on a given site). We then separately calculated Attention Share for GigaOm and TechCrunch readers — which gave us a detailed map of where the two segments choose to spend their time online. We then looked at how GigaOm and TechCrunch readers indexed against the Top-20 domains that average U.S. internet consumers spend most time on.

About the sample data:

GigaOm analysis is based on clickstream data from 190 (anonymous) individuals in Compete’s panel that visited in January. TechCrunch analysis is based on 431 individuals.

Key Observations:

  • Not a big hit with GigaOm and TechCrunch readers compared to the general U.S. craze.
  • TechCrunch readers spend more time on Yahoo vs. Google.
  • GigaOm readers spend more time on Google vs. Yahoo.

  • TechCrunch readers love it!
  • TechCrunch readers spend 170% more time on YouTube than the average user. GigaOm readers also love YouTube, indexing 42% over the U.S. average.

  • This one was predicable, TechCrunch and GigaOm both love Wikipedia – TechCrunch loves it more.
  • GigaOm says…. Yawwwwwwn.

Om/Mike Photo credit: Scott Beale / Laughing Squid

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