Top-50 Websites – Ranked by Unique Visitors; The Shareaholics Emerge!

published on the Compete Blog on 30-Oct-2007

Top 50 Domains - Ranked by Unique Visitors - September 2007

Key Observations (Winners list):

  • The Emergence of Content Sharing: 5 of the top 10 gainers having something to do with sharing content (YouTube, Flickr, Facebook, Wikipedia, Digg).
  • Traffic to Facebook.com has increased by 14.6M, but hold on…traffic to MySpace.com has also increased by 10.2M during the same time period.
  • AdultFriendFinder.com continues to thrive with nearly 24M unique visitors (up 8.8M this year), but look out AFF, Fling.com is catching up with you quickly. Fling has gained a whopping 17.4M visitors in the past 12 months to reach 18.7M unique visitors in September.
  • Rebranding of Cingular to AT&T helped out ATT.com. All Cingular.com traffic is now channeled to wireless.att.com
  • Digg has been growing faster than Facebook!
Biggest gainers: Sept ’07
Unique Visitors
Sept ’06 Change
1. youtube.com 47,417,527 25,860,510 21,557,017
2. flickr.com 25,278,501 7,382,573 17,895,929
3. fling.com 18,702,338 1,284,273 17,418,065
4. wikipedia.org 51,648,465 35,650,551 15,997,914
5. digg.com 18,401,139 2,854,646 15,546,493
6. google.com 124,544,834 109,080,418 15,464,416
7. att.com 17,984,849 3,221,543 14,763,306
8. facebook.com 24,211,448 9,545,359 14,666,089
9. turn.com 14,296,976 628,718 13,668,258
10. yahoo.com 130,078,549 116,961,340 13,117,209

Key Observations (Losers list):

  • Traffic declined to only 8 domains in the Top 50 (Sept ’07).
  • Two Amazon properties on the list – IMDB.com and Amazon.com
  • Two Microsoft properties on the list – Passport.net and MSN.com. My guess is that most of their lost traffic went to Live.com, MSN’s new portal. Live.com is up 10.2M unique visitors during the same time period.
Biggest losers: Sept ’07
Unique Visitors
Sept ’06 Change
1. aol.com 62,201,981 72,859,584 (10,657,602)
2. passport.net 16,605,856 23,056,010 (6,450,155)
3. msn.com 72,402,712 78,701,909 (6,299,197)
4. geocities.com 16,086,159 20,300,659 (4,214,500)
5. amazon.com 42,420,889 45,417,807 (2,996,918)
6. weather.com 16,002,964 18,709,799 (2,706,835)
7. expedia.com 13,564,006  14,087,085 (523,079)
8. imdb.com 16,390,522 16,705,447 (314,925)

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