There is a 100/10/1 “rule of thumb” with social services. 1% will create content, 10% will engage with it, and 100% will consume it. If only 10% of your users need to log in because 90% just want to consume, then you’ll end up with the vast majority of your users in the logged out camp. Don’t ignore them, build services for them, and you can slowly but surely lead them to more engagement and potentially some day into the logged in camp.
Speech made after learning how to ride a bike. Love it!
A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption of our work. He is the purpose of it. He is not an outsider to our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us the opportunity to do so. — Mahatma Gandhi
“Good startups, however, think about the whole wedge from the start. They build an initial user base with simple features and then quickly iterate to create products that are enduringly useful, thereby creating companies that have stand-alone, defensible value.” — Chris Dixon
Amen to that.
[…] It’s good to know the market but the competition is irrelevant. The market is big. Winning comes by knowing the customer better, executing better, and continuing to work on the problem after sane people have cashed out. If a competitor is going to scare you, you shouldn’t have started a business in the first place. Every big market or successful business will attract competitors anyway. Always assume competition. — Babak Nivi, Venture Hacks