Team Building & Culture

Hire and promote first on the basis of integrity; second, motivation; third, capacity; fourth, understanding; fifth, knowledge; and last and least, experience. Without integrity, motivation is dangerous; without motivation, capacity is impotent; without capacity, understanding is limited; without understanding, knowledge is meaningless; without knowledge, experience is blind. Experience is easy to provide and quickly put to good use by people with all the other qualities.


Hire Entrepreneurs.

How do tiny companies with no money seem to do the impossible, while bigger, more established companies struggle?

Startups hire smart, energetic people with a lot of potential, while established businesses often look for someone to come do the same job that he did at his last workplace, and nothing more. Who do you think gets better results?

We’re part of something bigger, not just counting days ’til the weekend or tallying up freelance hours. We’re here to change the world!

Source: oDesk

1% will create content, 10% will engage with it, and 100% will consume it.

There is a 100/10/1 “rule of thumb” with social services. 1% will create content, 10% will engage with it, and 100% will consume it. If only 10% of your users need to log in because 90% just want to consume, then you’ll end up with the vast majority of your users in the logged out camp. Don’t ignore them, build services for them, and you can slowly but surely lead them to more engagement and potentially some day into the logged in camp.



A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption of our work. He is the purpose of it. He is not an outsider to our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us the opportunity to do so. — Mahatma Gandhi